A specialist Australian system for pool care businesses. Meta campaigns targeting pool owners who need cleaning, maintenance, equipment repairs or green-pool recovery — a trust-building landing page that filters tyre-kickers — and 60-second SMS follow-up from Leo that books the visit before your competitor returns the call.
How It Works
How Leadwow Generates Pool-Care Enquiries
A three-step lead engine that runs while your technicians are on the road. Meta ads pull in pool owners actively looking for help — cleaning, maintenance, equipment, green-pool recovery. A dedicated landing page turns clicks into quote-ready enquiries. Instant SMS + WhatsApp follow-up qualifies them — no templates, no overseas call centres.
BW
Bluewater Pools
Sponsored ·
Pool green or neglected? We’ll have it crystal clear this week — free pool health check.
0:28
bluewaterpools.com.au
Book your free pool health check
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61 comments · 18 shares
Today
4
new pool enquiries
01Meta Ads Run
Meta puts your pool-care offer in front of pool owners who need help now.
Done-for-you Facebook and Instagram campaigns targeting Australian pool owners the moment they start searching for a cleaner, repair technician or green-pool fix. Every ad is service-specific — no boilerplate — and every dollar goes into your own Meta ad account so you own the data, pixel and audience.
Service-specific creatives for cleaning, maintenance, repairs & green-pool recovery
Local audience targeting locked to your service area
Seasonal campaigns tilted to summer peaks and winter maintenance
Weekly optimisation on cost per lead + booking rate
The right pool owners, the right offer, the right time.
bluewaterpools.com.au/care
BWBluewater Pools
ServicesReviewsCall 0400 000 000
Free Pool Health Check
Green pool? We’ll have it crystal clear this week.
5.0 · 218 reviews
SPASA Member
Same-Week Visit
Pool cleaning, maintenance & equipment service
Chemical balancing & green-pool recovery
Fast, same-week bookings — written quote on the spot
Your suburb / postcode
Best mobile to reach you
Book My Free Visit
“Pool was green on Monday, swimming by the weekend. They explained everything and set up a monthly service plan.”
— Sarah H., verified customer
02High-Converting Landing Page
A dedicated landing page — because better traffic means better pool jobs.
Every Meta click lands on a dedicated pool-care page — not a homepage — designed to filter tyre-kickers and convert genuine buyers: real before/after shots of pools you’ve rescued, five-star Google proof above the fold, SPASA / industry trust signals, and a mobile-first form that only asks for what your technician actually needs to book a visit.
Dedicated pool-care page — the ad click, offer and page all match
Five-star Google reviews and trust signals above the fold
Short, mobile-first form — suburb, mobile, pool type, one-tap submit
Written in your brand voice, not a template
Right ad + right landing page = fewer time-wasters, more real jobs.
2:415G
Le
Leo · Bluewater Pools
online
Our pool is green and I think the pump is making a weird noise.
2:39
Hi — Leo from Bluewater Pools. Thanks for reaching out. Whereabouts are you based, and is the pump still running or stopped completely?
2:40
Terrigal 2260. Pump is running but noisy, and the water is cloudy green
2:40
All good. Booking you in for Thursday 10am — our tech will do a water test, inspect the pump and quote on the spot ✅
2:41
Message
6:225G
Le
Leo · Bluewater Pools
iMessage
Can I get a regular monthly service? New pool owner, no idea what I’m doing.
Absolutely. What suburb are you in, and roughly what size is the pool?
Wamberal 2260. 8m fibreglass, standard chlorine setup.
Perfect. Booking a first visit for Sat 11am — we’ll do a full water test and set up the service plan ✅
iMessage
03Leo Reaches Out
Follow-up in under 60 seconds — on their phone, in your voice.
The moment the landing-page form is submitted, Leo texts the pool owner on SMS or WhatsApp — introduces your business, asks the qualifying questions that matter (suburb, pool type and size, issue, timeframe), and holds the conversation while your technicians are on the road. By the time you call them back, the lead is already warm.
Follows up new enquiries within seconds, 24/7
Asks pool-specific questions (type, size, chlorine vs salt, issue)
Captures suburb, timeframe and problem before the tech visits
Hands over context to your team — not just a phone number
Qualified enquiries so your tech turns up ready, first time.
Who We Work With
Built for Established Pool-Care Businesses
Established Australian pool care, maintenance and repair businesses.
Ready to call back new enquiries within business hours
Real capacity for extra pool-care jobs or service accounts
Willing to quote and follow up every genuine enquiry
A defined service area (city, region or radius)
An established Aussie business — not a start-up or side hustle
Quick answers
Leads for pool care businesses, answered.
How do pool care businesses get more leads?
By putting real finished jobs in front of local homeowners before they start ringing around. Leadwow runs Facebook and Instagram ads, plus Google Search where it makes sense, targeted to your suburbs for jobs like green pool cleans, regular servicing and equipment repairs. A dedicated landing page captures each enquiry, and Leo, our AI assistant, texts every lead within 60 seconds so you get booked quotes, not cold forms.
How much does lead generation cost for pool care businesses?
Most businesses start with about $30–$50 a day in ad spend on Meta (roughly $900–$1,500 a month), paid directly to Meta from your own ad account. Leadwow’s management fee is separate and month-to-month, with no lock-in. We quote it on a free strategy call.
How fast can a pool care business get leads?
Campaigns usually go live within a few weeks of kick-off, once your ads and landing page are signed off. After launch, Meta Ads typically start producing leads within 4–5 days, and every enquiry gets a text from Leo within 60 seconds.
Frequently Asked Questions
We plan, build and manage targeted Facebook and Instagram campaigns that reach pool owners the moment they start looking for cleaning, maintenance or repair help. New enquiries are followed up in seconds, qualified, and handed to your team ready to book a visit.
Meta campaigns for regular pool cleaning and maintenance, green-pool recovery, equipment service and repairs (pumps, filters, heaters, chlorinators), chemical balancing and seasonal pool openings. We can tilt the mix toward whichever service delivers the best margin for your business.
No. We will plan the launch around a sensible test budget, build the campaigns, landing page and follow-up system, then optimise based on real performance in your service area over the first few weeks.
Timelines depend on how quickly we get your business info, photos and Meta access signed off — campaigns typically go live within a few weeks of kick-off once everything is approved on your end.
No. Leadwow operates month-to-month, with each paid month treated as the agreed service period. You are not locked into a long-term contract.
No setup fees. No lock-in.Month-to-month · Cancel anytime