What is a landing page for tradies?
A single page built for one offer, such as a driveway resurface or an end-of-lease clean, that carries on from the ad the homeowner just clicked. It’s mobile-first, loads fast and asks only what you need to quote.
Landing pages for tradies
Landing Pages That Convert.
Purpose-built pages that turn ad clicks into quote requests for concreters, cleaners, pool and turf techs, demolition and hazmat crews.
A homeowner who taps your ad should land on a page about the exact job, with your finished work on show and a form that takes thirty seconds — not on a homepage that also sells everything else. We build it mobile-first and plug it straight into Leo. Every click lands somewhere built for it.
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solidlineresurfacing.com.au/driveways
SRSolidline Resurfacing
ServicesReviewsCall 0400 000 000
Free Measure-Up
Tired driveway?
Looks new in a weekend.
Looks new in a weekend.
5.0 · 164 reviews
Fully Insured
10-Yr Warranty
Spray pave, overlays & sealing
Driveways, patios & pool surrounds
Servicing Castle Hill, Kellyville & the Hills
Your suburb / approx. size (m²)
Best mobile to reach you
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“Booked on Monday, measured Wednesday, done the next weekend. Looks brand new.”
— Sarah T., verified customer
New quote request
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Quick answers
Landing Pages for tradies, answered.
Why not send ads to my normal website?
A homepage has to cover your whole business, so people have to hunt for the right service and most won’t. A dedicated page that matches the ad turns more paid clicks into enquiries.
How long does a tradie landing page take to build?
It depends on how quickly we get your photos, reviews and sign-off. We build it alongside your ad campaigns so everything launches together, then keep testing once it’s live.
What’s included
Built to convert.
Each page is written for your enquiries — not adapted from a generic website template.
01
A short, multi-step form
Job type, suburb, rough size and timing, one small step at a time. Fewer people abandon it than a long form, and you still get enough to quote.
02
Proof where homeowners look
Your best before-and-after photos, reviews, the services you offer and the suburbs you cover, placed above the fold. Licences, insurance and accreditations go up front too.
03
Instant lead notification
Every submission pings you straight away and starts Leo’s 60-second SMS follow-up.
Why it works
What makes a trade page actually convert.
Three things separate a page that fills your diary from one that just looks nice.
The offer matches the ad
If the ad shows a clean driveway and the page opens with “welcome to our company”, you lose the visitor in two seconds. The page carries on the conversation the ad started — same photo, same promise, next step.
Friction costs leads
Every extra field, slow image and unclear button costs you enquiries. We keep forms short, images light and one clear action above the fold.
Proof beats adjectives
“Quality workmanship” is on every competitor’s page. A real before-and-after, a named suburb and a sense of price do more for someone who’s been burned by a bad tradie.
How it works
Mobile-first, fast-loading.
Homeowners check quotes on their phone, usually at night on the couch. The page has to work there.
- 01
Mobile-first design
Built and tested on a phone before a desktop, because that’s where the click happens. Big tap targets, short blocks of text and a call button that rings you.
- 02
Matched to your ads
The page repeats the offer from your Meta Ads or Google Ads, so the visitor never wonders if they clicked the right thing.
- 03
Tested and tweaked
We test headlines, form length and offers, and keep whichever version produces more enquiries.
- 04
Tracked end to end
Every form is tracked back to the ad, keyword or offer that sent it. That’s how the weekly tuning knows where to put the budget.
Details that matter
What we put on your page.
The choices that tend to matter most for trade work.
- 01
The job, in the homeowner’s words
Spray pave or resurfacing. Bond clean or end-of-lease. Fake grass or artificial turf. They should see their word near the top — we pull it from your search terms and ads, then explain the difference lower down.
- 02
Photos of the result, not just the crew
A wide shot of the finished job, a close-up and a before shot in the same frame. People want to see what it looks like in daylight.
- 03
A clear service area
Name the suburbs you cover. It filters out the wrong enquiries and reassures the right ones that you work near them — and keeps your run tight.
- 04
A next step that feels small
“Get a free measure-up” beats “submit”. Add what happens next and when you’ll reply, and the form feels like the start of a conversation rather than a commitment.
After the click
What happens after the form.
The page doesn’t stop at the submit button.
- 01
The homeowner sees what happens next
A short confirmation tells them Leo will text first and you’ll call after. That stops the “did it go through?” worry and sets up the SMS they’re about to get.
- 02
You get the lead on your phone
The job type, suburb and timing land straight away, so you can decide whether to ring from the ute or wait until you’re off the ladder.
- 03
Leo starts the conversation
Within 60 seconds Leo is qualifying the lead by SMS — so by the time you call, you already know the job.
What to avoid
Landing page mistakes we fix.
- 01
Sending ads to the homepage
The visitor has to guess which link is for them. Most don’t bother.
- 02
A gallery with no context
A grid of photos with no suburb, no service and no result tells the homeowner nothing. Every photo gets a short caption.
- 03
A form that asks for everything
Name, email, phone, address, budget and a long description. Ask for what you need to quote and no more.
Frequently Asked Questions
- A homepage has to cover your whole business. A landing page does one thing: it carries on the offer the homeowner just clicked. When paid traffic lands on a general homepage, people have to hunt for the right service, and most won’t. A dedicated page that echoes the ad converts better.
- Usually one strong page per core offer. A driveway offer and a pool surround offer — or a regular clean and an end-of-lease clean — attract different buyers with different worries, so each gets its own headline, photos and form questions. We recommend a structure based on the campaigns you run.
- It depends on how quickly we get your photos, reviews and sign-off. We build the page alongside your ad campaigns so everything launches together, then keep testing and tweaking once it’s live.
- Yes. The mobile-first, fast-loading, short-form approach works for both. We adjust the headline and first screen to fit search intent on Google versus social intent on Meta.
- Every submission triggers an instant notification to you and starts Leo’s 60-second SMS follow-up, so the lead never sits waiting for a callback.
- Often a starting price or a clear “free measure-up” works better than a blank. Jobs vary with size and condition, so we show what you’re comfortable with and explain the rest.
- Yes. The form questions, trust signals and photos are chosen for what a homeowner needs to see before booking your kind of job — not a generic tradie template.
- No. Leadwow works month-to-month — we’d rather earn the next month than lock you into twelve.
Let’s talk
Turn clicks into booked jobs.
Book a free strategy call and we’ll show you what a converting page looks like for your trade. No obligation, no hard sell.