The complete exterior cleaning lead system
A specialist Australian system for exterior cleaning businesses. Meta campaigns targeting homeowners who need house washing, roof washing, gutters and pressure cleaning — a trust-building landing page that filters tyre-kickers — and 60-second SMS follow-up from Leo that books the quote before your competitor returns the call.
Three Cleaning Verticals
We build and manage Meta ad campaigns around the three residential cleaning verticals that consistently deliver quote-ready enquiries for exterior cleaners.
Soft-wash exterior cleans for brick, render, weatherboard and Colorbond — the bread and butter of most cleaning businesses. Meta campaigns targeting homeowners who want their house looking new before summer, an inspection or a sale.
High-ticket roof cleans for terracotta, concrete and Colorbond — great margins and natural upsells to gutter and house wash. We target homeowners with visibly stained or mossy roofs across your service area.
One system, multiple services — windows, gutters, solar panels and driveways / paths / patios. Quick jobs, high volume and easy to bundle with a house or roof wash for a bigger ticket.
Dedicated SEO subpages for each vertical are on the way — house washing, roof washing and general pressure washing will each get their own long-form pages.
How It Works
A four-step lead engine that runs while you’re on a job. Meta ads pull the right homeowners in. A dedicated landing page turns clicks into quote-ready enquiries. Instant SMS + WhatsApp follow-up qualifies them. Callback slots land straight in your calendar — no templates, no overseas call centres.
Done-for-you Facebook and Instagram campaigns targeting Australian homeowners the moment they start looking for a house wash, roof clean, driveway blast or window and gutter clean. Every ad is service-specific — no boilerplate — and every dollar goes into your Meta ad account so you own the data, the pixel and the audience for the long run.
“They called back within an hour, quoted the same day and had our house looking brand new by the weekend.”
— Rachel M., verified customer
This is where cheap ad clicks become quote-ready enquiries. Every Meta click lands on a dedicated cleaning page — not a homepage — designed to filter tyre-kickers and convert genuine homeowners: real before/after photos of your work, five-star Google proof above the fold, insured and licensed signals, and a mobile-first form that only asks for what your team actually needs to quote.
The moment the landing-page form is submitted, Leo texts the homeowner on SMS or WhatsApp — introduces your business, asks the qualifying questions that matter (service, storey count, property size, roof material, panel count, access), and holds the conversation while your team is on a ladder. By the time you call them back, the lead is already warm.
Once the enquiry is qualified and a time is confirmed, a callback slot lands directly in your calendar — with the property address, contact details and a short summary of what they want washed so your team can pick up the phone with a price ready.
Paul, a window cleaning business in Perth, generated 489 exterior-cleaning enquiries via Leadwow-managed Meta campaigns — 427 window cleaning leads at $7.36 CPL, plus 62 solar panel cleaning leads at $8.96 CPL.
The campaign generated 489 residential exterior-cleaning enquiries for a Perth window cleaning business, with Leadwow managing the advertising and callback-booking system across two ad sets.
“We have been working closely with Chris from Leadwow for a few years now. Couldn’t recommend them highly enough. Easy to work with, transparent and the results we get from them are insane. Not just a lead company — always available for advice too around social media and coming up with new ideas. Worth every cent. Cheers, Paul — Window Cleaners WA.”
Check whether your cleaning territory is currently available.
Real client campaign data reported by Meta Ads Manager (Windows + Solar Cleaning ad sets, all-time reporting view). Results vary according to location, service, offer, advertising budget and follow-up capacity. Enquiries do not represent confirmed jobs.
Who We Work With
Leadwow works with established Australian exterior cleaning businesses that have the insurance, gear, capacity and systems required to quote, complete and follow up the work being advertised.
If you’re just getting started, still stocking up on gear, or not quite ready for more work — Leadwow isn’t the right fit yet. Come back when you are.
Australian exterior cleaning business owners talking about running Leadwow — unscripted, in their own words.
Quick answers
By putting real finished jobs in front of local homeowners before they start ringing around. Leadwow runs Facebook and Instagram ads, plus Google Search where it makes sense, targeted to your suburbs for jobs like house washes, roof cleans, driveway cleans and gutter cleans. A dedicated landing page captures each enquiry, and Leo, our AI assistant, texts every lead within 60 seconds so you get booked quotes, not cold forms.
Most businesses start with about $30–$50 a day in ad spend on Meta (roughly $900–$1,500 a month), paid directly to Meta from your own ad account. Leadwow’s management fee is separate and month-to-month, with no lock-in. We quote it on a free strategy call.
Campaigns usually go live within a few weeks of kick-off, once your ads and landing page are signed off. After launch, Meta Ads typically start producing leads within 4–5 days, and every enquiry gets a text from Leo within 60 seconds.
Chris and his team have been outstanding — brilliant ad copy, quality feedback from customers, and he's helped us triple our revenue. If you're thinking about coming on board, do it.
Been with Leadwow just over a month — decent volume of quality leads coming in. Strongly recommend if you're struggling to get leads. Worth every penny.
Bit of a game changer for us. The ads generate really good leads and we're converting about 80% of them — plus upselling on jobs. Recommend Chris and Leadwow.
In just six weeks Chris scaled our two Jim's franchises to the next level. Precise communication, hits every deadline, always available. Well worth what we pay.
One month in with Chris and I've closed about 10 jobs off the leads. He's very good at getting genuine, serious enquiries — not tyre-kickers.
Ads are performing really well — at least two leads a day and a strong conversion rate. If you're in cleaning, gutter, solar or windows, definitely contact Chris.
Chris and his team have been outstanding — brilliant ad copy, quality feedback from customers, and he's helped us triple our revenue. If you're thinking about coming on board, do it.
Been with Leadwow just over a month — decent volume of quality leads coming in. Strongly recommend if you're struggling to get leads. Worth every penny.
Bit of a game changer for us. The ads generate really good leads and we're converting about 80% of them — plus upselling on jobs. Recommend Chris and Leadwow.
In just six weeks Chris scaled our two Jim's franchises to the next level. Precise communication, hits every deadline, always available. Well worth what we pay.
One month in with Chris and I've closed about 10 jobs off the leads. He's very good at getting genuine, serious enquiries — not tyre-kickers.
Ads are performing really well — at least two leads a day and a strong conversion rate. If you're in cleaning, gutter, solar or windows, definitely contact Chris.
