Meta Ads for tradies
Facebook and Instagram lead campaigns for Aussie service businesses — concreters, cleaners, pool and turf techs, demolition and hazmat crews.
Nobody searches “spray pave” or “turf odour treatment” until they’ve seen what it does. A strong before-and-after in the feed plants the idea, a short form catches the homeowners ready to ask, and Leo texts them inside 60 seconds. We run the creative, the offer and the follow-up. These are lead campaigns, not boosted posts.
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BeforeAfterNew driveway lead
Leo replied in 0:38
Quick answers
Leadwow runs Facebook and Instagram lead campaigns that show your finished jobs to homeowners in your service area, then capture their details with a short form. Every lead gets an SMS from Leo within 60 seconds, so you can quote while they’re still keen.
We recommend at least $30–$50 a day, roughly $900–$1,500 a month, paid directly to Meta from your own ad account. Leadwow’s management fee is separate and month-to-month, with no lock-in.
Meta campaigns typically start producing leads within 4–5 days of going live, while the algorithm finds the right homeowners in your area.
What’s included
A campaign made for jobs people don’t plan until they’re shown the result.
01
We aim at property owners in the suburbs you want to work in and tighten the radius as results come in. A street of 1990s driveways or a suburb full of pools beats a whole city.
02
Before-and-after photos, short clips of the work going down, finished jobs in daylight. We turn your own job photos into ads that stop the scroll and name the job.
03
We follow up people who watched or clicked but didn’t enquire, and review cost per lead every week so spend moves to the angle that’s working.
Why it matters
Most homeowners with a stained driveway, a smelly lawn or a tired pool aren’t searching. They’re putting up with it — until something reminds them.
Trade work sells itself in a photo. That’s why Facebook and Instagram can turn a shrug into a quote request faster than a text ad ever could.
Meta creates the demand, and Google Ads collects the people who go looking afterwards. Running both covers the buyer at either stage.
A feed lead is fresh for minutes. Every enquiry gets an SMS from Leo inside 60 seconds, before they scroll on to the next thing.
How it works
This is what we build and manage.
We plan a rolling set of ads, not one hero image. Each one picks a job and shows a clear before and after. Fresh creative goes in regularly, because people stop noticing the same photo after a few weeks.
A free measure-up, a fixed starting price or a limited booking window gives the homeowner a small step to take. We test which offer pulls the most enquiries in your area, then keep the winner running.
Short questions about the job type, the rough size and when they want it done. Enough to quote from, not enough to scare people away. Every lead lands in the same pipeline as your other channels.
We watch cost per lead, creative fatigue and lead quality, then change audiences, ads and budgets based on what the numbers say — not on gut feel.
Creative
Three mistakes we see in trade ads, and the fix for each.
Homeowners can tell. Your own finished jobs show the quality and the look you actually deliver, and they build trust faster than any slogan.
Show the stain, the crack or the green water in the same frame as the result, with the suburb. It tells the homeowner this is a job people near them have already booked.
“Contact us” asks for nothing specific. “Get a free measure-up for your driveway” asks for something small and clear. We write the offer to match what the ad showed.
Setting expectations
Meta leads aren’t all ready to book this week, and a good agency tells you that up front.
A share of every Meta lead list wants the job done within the month; the rest are earlier in the journey and comparing options. The mix changes by market and by offer, which is why we keep reading it — and why Leo keeps the planners warm until they’re ready.
Meta needs a few days of data before it settles, and the first batch of creative rarely turns out to be the best one. We tell you that at the start, so a slow first week doesn’t look like a failure.
A homeowner who filled in a form at 7pm has usually sent the same form to two other businesses. The one who replies first, with a sensible question, tends to get the visit. That’s Leo’s job, not the ad’s.
Let’s talk
Book a free strategy call and we’ll show you what a campaign could look like in your suburbs. No obligation, no hard sell.
